Many companies have large budgets to play with when it comes to
their marketing. Well, good for them
right? What about entrepreneurs with
smaller and medium sized companies? If
you fall into this category, do not fret.
With the following tips, you will learn how to maximize your resources,
despite your budget, and immediately improve your website traffic.
1. Remarketingon Facebook. Facebook offers a great
deal of promotion capabilities, including remarketing. By downloading the tracking pixel from
Facebook, you can actually remarket to customers who have visited your website.
By doing this, you will gain more traffic to your blog or website.
2. Facebook
Email. You can market to people who have
listed their email addresses on Facebook by uploading your email
blasts/lists. This is a great way to
market to people using mobile devices.
3. Remarketing
on Twitter. Facebook isn’t the only
social platform where you can utilize remarketing. By installing the Twitter Pixel, you can do
the exact same thing! The only difference between the two is that Twitter will
require a minimum of 500 followers to be able to do this.
4. Twitter
Cards. Twitter cards are actually larger
tweets that incorporate images and buttons.
You can incorporate downloads directly in the tweet. This is a huge advantage as tweets with
images yield an 18% higher click rate.
5. Spend
80% of your Time on the Headline. Ever heard of the 80/20 rule? It definitely applies here. By spending more time on your headline you
will capture a larger audience. 8 out of
10 people will read a headline and not read the rest of the ad. Make sure you
are grabbing people’s attention with your headline no matter where you are
running the ad: Facebook, Twitter, or LinkedIn.
6. Newsletter. It is important to build an email list so you
can send out a bi-weekly or monthly Newsletter.
This is free and easy to employ using the tool called Dip.
7. Blog. Blogging is one of the easiest ways to
increase website traffic and is as free as it gets. Companies have ran experiments and found that
by increasing their frequency of blogging their website traffic increased
drastically.
8. PromoteYour Blog. You will have a lot higher
chance of people seeing your blog by promoting it. Unfortunately, Facebook has cutback on their
organic search, meaning that unless you pay a little bit of money, no one is
going to see your social media posts. It
is a good idea to employ a company to run campaigns that feature our blog posts
targeting your custom audience.